Monday, October 25, 2010

Among the current economic winter

 I always had one regret, that this winter we could not find a book, as we guide our theoretical support for the winter, and today when I read this in one breath, Many confused me for a long time depressed, swept away, so I had to solder tens of thousands of ex service entrepreneurs recommend this book, of course, have more readers would like to recommend friends.

of this book believe that we are no strangers, he is a Harvard professor, the world, C?te Zengyin business leaders presented a new point of view was Exxon

Award); his leadership thesis was named was We are familiar with the

However, I have to push his familiar to ten years ago,UGGs, I served as Strategic Planning Manager at Motorola, when my boss recommended a book to me, this book is called Culture and Performance. It is no exaggeration to say that my first time going to understand why the principle of transnational corporations, is the beginning of this book, in this book, John Kotter emphasized that the most important elements of business continuity of culture, results of operations but an expression of culture, which, in turn, I see the rise and fall of Motorola, look to understand a lot.

So, when I get this Or a sense of crisis? Of course, many people said, you see many companies have been downsizing, many companies are losing money, newspaper and TV every day saying how the winter, not enough urgency or crisis?

nervous executives, business losses, the media rendering, this is a real sense of urgency or a sense of crisis? When we talk about business sense of urgency and crisis, the fact is that employees feel a sense of urgency or crisis, is a company culture that is not in the change, from this perspective, corporate executives may be in tension, social Perhaps the tension, but employees may not be tight, this is a bit like the state-owned enterprises, businesses collapsed, employees may not be so anxious.

why this phenomenon? John Cote raised a very important word, to distinguish this phenomenon, it is What is a false sense of urgency to it? Although it is known that major imminent, but in the rush in the state of anxiety and haste, and not the kind of crisis in the face of the goal reflected a clear, clear thinking, a planned arrangement for the smooth deal!

anxiety and haste are business owners or executives, and well-targeted and action, belongs to the employees. An enterprise in order to truly form a sense of urgency to the crisis, or the so-called sense of urgency is not a state of crisis but a crisis of collective action is the result of targeted goals and collective action.

how to act? John Kotter Tichu in the four strategies, I particularly appreciate a word he raised will tell you to launch a

I'm talking about the implementation of the theory, when the reality spoken, what kind of person is not the implementation of talent? Pursuit of perfection! Extremely smart people, their lives in the pursuit of solutions to problems, and always give up halfway done! How to deal with them? John Kotter is proposed to deal with the three effective ways NoNo family. The first is those who take the initiative to spread the attention of the mischief,UGG bailey button, lest they cause trouble. The second is to drive them out of organizations. The third act is made public their use of existing social forces to suppress or prevent the

but I think as John Kotter himself acknowledges, the in the bones of each of us. Each of us more or less That is,UGG shoes, if it is to

, for example, whether you talk about how many customers there first, not as a customer satisfaction or loyalty data feedback system. I have in recent years has served as a special guest on CCTV, took part in many of their programs, and the degree of professional staff in the rapid increase, a question and found that the introduction of CCTV

I think this is a false sense of urgency and the difference between the real sense of urgency, in the winter, the city where we have a number of business employees talk about a sense of urgency, a sense of crisis, but not to seek customer satisfaction, loyalty lack of degree, not to seek the gap with competitors, but there is no this kind of external Sometimes I was thinking, from an evolutionary perspective, this winter for Chinese enterprises is a good thing, millions of students could not find work is not entirely a bad thing, a number of business failures bosses think economic growth will to change the way the students reflect on the education sector will no doubt keep unemployment, China's market economy,Bailey UGG boots, the largest hind legs is China's education system.

This is the Of course, no one would be naive to believe a book will give us all the prescription to solve the problem, but we have to believe that a basic logic, no one can know how long this winter, may end soon, perhaps as long as years, but I study the global excellent company, I found no one company is not experienced the economic crisis. In this sense, the face of crisis, the Chinese companies did not actually do the real preparation.

crisis to create urgency, but urgency is not necessarily passed into the company's employees and culture, here, I would like to share with you the results followed by tin-law of ex: performance behind the team, the team behind the cultural and culture is behind the mentality, the mentality is behind the mentality of corporate investment in the staff! If we want to obtain results in the winter, it is only two ways, either from competitors to customers to take it over, the best customers, always in competitors; or create a new market, the best customers, always the new requirement. By whom all this?

by employees, by the team, by culture, by the mind. Sense of urgency is the mentality, the investment sense of urgency, is to invest in urgent culture is an investment operations team, is the investment performance, which is why I strongly recommend this book for!

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