Oaks microblogging

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HC: Jet Li, Yi Jianlian, Zhu Dan, these famous people are air-conditioned Oaks Sina microblogging concern, while 18 483 fans for their support, to Oaks Air conditioning is especially lively meager.

including the Oaks, including a number of recent household electrical appliance enterprises have opened businesses to it, and vigorously marketing, though still in the initial stage, but the modest popularity for manufacturers of these powerful looking forward to fresh marketing communications positions. As we all know, in recent years, with successful marketing events Oaks, in the domestic air conditioning industry was a high degree of concern, the end of the

But above all the traditional marketing, advertising and promotion is not too much difference, the addition of micro-Bo, so Oaks shifted from the physical network, the stylish and high impact wide, spread fast, hot phenomenon of the new platform. It is understood that air-conditioned Oaks back in September 2010 by V certification in Sina, the opening of the enterprise microblogging. Oaks person in charge of air, V certification allows Oaks microblogging more authoritative, in general, well-known enterprises, famous movie stars, famous entrepreneurs and others have V certification, so a higher degree of fan interest, the more popular hot.

Oaks air promotion department, two staff responsible for the modest updates and maintenance, and other similar enterprises, not full-time. Main page published Oaks thin air promotions, new product introduction, air conditioning, tips, and other popular high reprinted meager contents. Oaks Air Conditioning, the official said, can learn from the case is very limited, is still in a stage of learning and exploration. positioning to win popularity and attention on the range. Reproduced modest rate, transmission speed, publicity and promotion of enterprises will play an unexpected effect, influence can penetrate to 80,90 to represent the main consumer groups, however, raised objections, or if there is a sensitive topic, slightly there accidentally, it will also play a counterproductive role of corporate image, so enterprises have more cautious.

to further increase the maintenance effort is the focus. Although the impact is modest effect today, still can not have a material impact corporate sales, but by modest by consumption characteristic, the future use of the network to enhance its brand influence is more handy to further promote the home network share, with high practicality.